Organic Search traffic: Visitors that discover your website by entering searching a keyword in a search engine (Google, Bing, Yahoo) and that click on your listing.Referral traffic: Visitors that visit your site by clicking on a URL on another website.Direct traffic: Visitors that visit your site by typing your URL into their browser, or through an undefined channel.Add the Web Traffic Sources metric to your SEO performance dashboard for a deeper dive into your marketing efforts. For instance, a high volume of referral traffic shows that your brand or website is being talked about frequently by 3rd party websites or on social media sites. As well, each source is an indicator of the health of your website. Search traffic, for instance, can be analyzed according to the landing page and associated keyword rankings referral traffic can be broken down into categories such as social referrals, blog mentions, or service listings. In addition to measuring the number of visitors from each traffic source, consider analyzing the number of goal completions from each source.Įach traffic source can be analyzed to provide more granular information about your web traffic. The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search. The Web Traffic Sources metric measures which traffic sources are driving visitors to your website, and provides a comparison of each of those sources.

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